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How Smart Technology Can Be a Selling Point


Posted by: Melissa Dittman Tracey on Wednesday, February 23, 2022

A Home's Technology Smarts Matter

Here comes a potential home buyer. Motion-activated lighting automatically turns on as they enter. A smart thermostat adjusts the temperature for ultimate comfort. The smart robot vacuum is keeping the home tidy. The window blinds are adjusting based on the sun’s direction. And the smart speaker is telling them about the home’s features.

Seriously, wouldn’t you be a little impressed?

Smart Home Technology Costs and Buyer Preferences

Consumers between 18 and 34 said they would pay more for homes with home theaters, smart speakers in every room, and connected kitchens, according to the REALTOR.com study. In the 25 to 54 age group, consumers said they’d pay more for solar roof tiles and home battery packs. And for those 55 and older, solar roof tiles, smart doorbells, and security systems would be worth extra money.

 

Boosting Marketability with Smart Technology

If you don’t already have smart home technology, some real estate professionals may recommend adding it before you list your home. Tech-savvy generations may expect it. And older adults may be drawn to such systems — particularly voice-controlled ones that support aging in place.

You can easily add smart home technology to modernize an older home and help it compete with newer ones. After all, many homebuilders offer smart home packages to outfit new homes with smart thermostats, app-controlled garage doors, smart lighting, door locks, and video security systems.

 

What Else Adds Smart Tech Appeal

Bigger brand names in smart home technology — like Nest, Ring, and Lutron — have instant name recognition when selling.

Ease of use also counts. For example, having to open several apps on a phone to control various aspects of a home can feel cumbersome. But being able to say, “Hey, Google, turn on my lights!” shows convenience.

With smart devices, you'll need to be clear about what stays and what goes with the home sale.

Smart home technology is improving safety, security, and convenience in homes. Homeowners should also consider the benefits they'll have when they sell. Just like curb appeal, high home appeal may make your home a standout to buyers.

 

 

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